Aura Salla: Europe must build business models that support high-quality and independent journalism

Aura Salla: Europe must build business models that support high-quality and independent journalism

Today, only 39% of Europeans trust the media. When traditional newsrooms are starved of revenue, a vacuum opens for disinformation, propaganda, and anti-democratic narratives.

Europe faces a tough geopolitical landscape, caught between Kremlin influence and an unpredictable transatlantic partner.

👉 Europe must support quality, independent journalism — not through public subsidies or new state institutions, but by building business models that work in the digital age.

👉 We must enable our companies to have a fair competitive environment to push back on big American and Chinese platforms. We don’t get European alternatives without easing up on regulation for European business. 

☝️The EU’s fines towards Google and others are just the “cost of doing business” for them. We need proper digital taxation for third country companies. The EU’s market must be harmonised for real this time and we need to put our own companies first when choosing critical technologies.